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What is a business plan?

What is a business plan?

A business plan is a written document that describes the goals of a business and how it plans to achieve them. It is a roadmap for the business, and it can be used to attract investors, secure funding, and guide the business's growth.

What is included in a business plan?

In a business plan, the following sections are frequently present:

  • Executive summary: The complete company plan is summarized on one single page. It should highlight the key points of the plan, such as the business's goals, products or services, target market, and financial projections.
  • Company description: This section provides more detail about the business, including its mission statement, products or services, and competitive landscape.
  • Market analysis: This section describes the business's target market, including its size, demographics, and needs. It also analyzes the competitive landscape, identifying the business's strengths and weaknesses relative to its competitors.
  • Marketing plan: This section outlines the business's marketing strategies for reaching its target market and generating sales.
  • Operations plan: This section describes how the business will operate, including its production process, supply chain, and customer service strategy.
  • Management team: This section introduces the key members of the business's management team and their qualifications.
  • Financial projections: This section includes the business's financial projections for the next three to five years, including revenue, expenses, and cash flow.

Why is a business plan important?

For a variety of reasons, a business plan is important:

  • It helps you to think through all aspects of your business and identify any potential challenges.
  • It can be used to attract investors and secure funding.
  • It can serve as a roadmap for your business, helping you to stay on track and achieve your goals.
  • It can be used to measure your progress and make adjustments to your plans as needed.

How to write a business plan

There are many resources available to help you write a business plan, including templates, online guides, and books. Here are some tips for writing a successful business plan:

  • Be clear and concise. Your business plan should be easy to read and understand.
  • Be realistic. Don't overstate your projections or underestimate your challenges.
  • Be specific. Be as specific as possible about your goals, strategies, and financial projections.
  • Be honest. Your business plan should be a reflection of your true business plans and goals.
  • Get feedback. Ask other entrepreneurs, business advisors, or investors to review your business plan and provide feedback.


  • Small Business Administration (SBA): The SBA offers a variety of resources for entrepreneurs, including a guide to writing a business plan.
  • SCORE: SCORE is a nonprofit organization that provides free mentoring and advice to entrepreneurs.
  • Startup Nation: Startup Nation is a website that provides resources for startups, including a library of articles and videos on writing a business plan.


An essential tool for each entrepreneur is a business plan. It can help you to think through your business strategy, attract investors, and secure funding. If you are serious about starting a business, I encourage you to take the time to write a business plan.

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